Meet the Team

PR & Product Management
Cyndy Hoenig

Cyndy Hoenig has over 25 years of experience as a PR strategist, marketing and communication virtuoso — and she has led multi-million dollar campaigns for businesses worldwide. Her clients have been featured on the Today Show, Oprah, NBC, ABC, CBS, and Fox News as well publications like Glamour, Redbook, TV Guide, Cosmopolitan, Newsweek, First for Women, People, US, GQ. Having worked with hundreds of clients in dozens of industries — from tech startups to health + wellness businesses to fashion companies + lifestyle brands to some very famous to not so very famous people. She does not just talk about fame and visibility, She lives by her own lessons. Cyndy has made herself famous in her own hometown of Oklahoma City without even knowing it. When it comes to creating killer PR strategies, Cyndy is heavily influenced by Hollywood and the entertainment industry as a whole. She loves working with Margaret Croom, BootRoxx's new Communication Strategist, on projects they are both passionate about. As a team, they plan on taking BootRoxx back online and to success.

Communication Strategist & Digital Sales Margaret Croom

Tapping into the zeitgeist of online communication, Margaret has been absorbing, digesting and successfully implementing online strategies for more than 25 years. She is a creative and intuitive digital communication strategist, leveraging entrepreneurial vision, with extensive experience in internal and external branding as well as storytelling, multi-channel/integrated marketing, information and digital technology, account development and management. She has been a part of mentoring many startups and will be helping BootRoxx jump back into the online market and succeed. She strongly believes in servant leadership. She has also worked with Cyndy Hoenig for 10 years on many projects.

Director Of Operations
Dave Dumay

Dave is our 'warehouse go-to-guy', our 'shipping magnate', our 'get it done guy'. Every company needs a Dave! He is the co-owner of Ever After Weddings and Events in Oklahoma City and a real estate broker. Dave is the founder and director of the former City Ice Arts, a privately funded creative community located near the Crossroads Arts District of Kansas City, Missouri. In addition to his real estate activities, Dumay was a commercial and portrait studio owner for more than 15 years, photography assistant in the Hallmark Cards photography department, and also curator in Hallmark's Art Collections and Archives Department.

DesignerHeather Sallan

The tall, bold brunette that is Heather Sallan earned her degree in Fashion Merchandising a few years back (the exact date she prefers not to disclose). Working in fashion since around the same time she could tell the difference between French cuffs and French tips, Heather has soaked up knowledge across many aspects of the industry—including retail management and wholesale. The current designs in the BootRoxx product line were all created by Heather. She is quite the talent! Heather started BootRoxx in 2014 and is now moving to the next level of partnering with a professional management team to grow BootRoxx.

BootRoxx inspire us to be undeniably bold in our community and beyond, giving back as much and as often as we can. It’s through our passion for fashion that we have been able to bring BootRoxx to where they are today and continue to bring BootRoxx to each and every one of our loyal customers.

Our corporate responsibility is to our customers, to our country, and to the world—operating only with character and honesty. And, by doing so, we continue to deliver our one-of-a-kind, sassy and superb BootRoxx boot covers day after day.

BootRoxx lets us be undeniably us, and we hope you are free to be undeniably you every time you pull on a pair.

Meet the Team

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