BootRoxx | Meet the Team

Heather Sallan

Boot RoxxStarr

The tall, bold brunette that is Heather Sallan earned her degree in Fashion Merchandising a few years back (the exact date she prefers not to disclose). Working in fashion since around the same time she could tell the difference between French cuffs and French tips, Heather has soaked up knowledge across many aspects of the industry—including retail management and wholesale. Heather’s sales experience is punctuated by the years she dedicated to selling real estate, consistently finishing annually as a top sales agent.

Heather volunteers for the Economic Development Authority of Western Nevada (EDAWN) and helps with the agency’s mission to promote jobs, economic growth and development for businesses in Western Nevada. Passionate about bringing positive change to her community, Heather founded a community outreach program and has actively operated it since 2004. Working directly with an at-risk school to provide food and necessities to under-privileged families, Heather’s program has received positive community recognition for more than a decade.


Sharon Robinson

Office Wrangler,
Detail Manager

Sharon joined the BootRoxx team in the summer of 2015 and quickly became an asset to the company. Sharon was born here in Reno and has lived most of her life working in this community. Sharon brings with her the vast experience of working with the public from previous positions held as a Dental Office Manager and Human Resources Generalist, to experiences working in the Mining Industry and Real Estate markets.

Sharon has a photography business that keeps her busy fulfilling a life long dream of taking pictures of all the beauty that surrounds us. The Truckee Meadows has offered the ideal backdrop for her photography venture. A former small business owner, Sharon understands the commitment and dedication required to provide unparalleled customer service and administrative support for BootRoxx. Her attention to detail and organizational skills has been an invaluable addition to the success of BootRoxx.



Dixie Estes

Social Media Specialist
and Sales

Dixie, who has been with Bootroxx since October 2015, is our Social Media Specialist and Sales Team Member. This whirling dervish of energy can be found at events selling our newest Bootroxx products or posting about all the exciting places you can find our Bootroxx fashion!  

Not only does she have experience in sales, hospitality, and event production, but Dixie is also a professional choreographer and dancer. She holds a BFA in Dance Education from East Carolina University and has toured through over 36 states performing and raising money for our nations Veterans!

Working for the Bootroxx team has been a dream come true as she loves traveling to new cities and events and meeting or reconnecting with our Bootroxx customers face to face!  Dixie loves to rock her favorite Bootroxx designs out on the dance floor as it gives her a chance to be a little bit country and a little bit rock and roll!  


BootRoxx inspire us to be undeniably bold in our community and beyond, giving back as much and as often as we can. It’s through our passion for fashion that we have been able to bring BootRoxx to where they are today and continue to bring BootRoxx to each and every one of our loyal customers.

Our corporate responsibility is to our customers, to our country, and to the world—operating only with character and honesty. And, by doing so, we continue to deliver our one-of-a-kind, sassy and superb BootRoxx boot covers day after day.

Thanks to the success of BootRoxx, we are proud to donate resources and support to the organizations, efforts and nonprofits that inspire us, including the American Cancer Society for breast cancer research, an organization dedicated to helping save the lives of millions of patients around the nation.

It’s also part of our culture to support local vendors whenever possible in order to boost local economies and grow jobs in their respective communities.

BootRoxx lets us be undeniably us, and we hope you are free to be undeniably you every time you pull on a pair.


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